Generating Demand

Even for smaller companies, mastery of demand generation is a must.

Demand gen is the set of carefully chosen, integrated activities that finds potential buyers, engages them and loads your pipeline.

We can help.

Strategy

  • What are you doing and why?
  • Segmentation & targeting
  • What’s working in your market space
  • Campaign roadmaps
  • Response forecasts
  • Budgets and buy-in

Campaigns

  • Campaign creation
  • Drip campaigns
  • Organic campaigns
  • Email & social media campaigns
  • Campaign tracking
  • Automated reporting

Content

  • Website & social media
  • Use cases & solution briefs
  • Articles, blog posts, white papers
  • Videos & infographics
  • Engagement measuring
  • Automated reporting

Email

  • Email creation
  • Dynamic content
  • Tracking codes & links
  • Personalization
  • Compliance
  • Automated reporting

Social

  • Strategy & plans
  • Social media content
  • Social media setup
  • Integration with automation platforms
  • Audience targeting
  • Response measurement

Advertising

  • Digital & traditional
  • Pay per click
  • Paid and earned media
  • Google & LinkedIn
  • Automated lead notifications
  • Tracking & reporting

Public Relations

  • Strategy & plans
  • Distribution platform setup
  • Media, writer & editor targeting
  • Press release creation
  • Integration with marketing automation
  • Measurement & reporting

Frequently Asked Questions

How do you bill?
We bill by the project, not by the hour. In this manner you know your investment from the outset.
Is your work guaranteed?

Absolutely.

If you do not believe we have met the objectives we established together, as outlined in our letter of agreement, we will continue to work toward those goals with you for no additional fee or expense consideration until all objectives are met.

How soon can you start?
We can usually start within 1-2 weeks of project approval.
Do you work on site or off site?
Both, depending on the nature of the project. Either way we always visit your offices soon after the project begins to get to know your team and give everyone a chance to get acquainted.
What else should I know?
We’re easy to work with and have all the resources of a fully equipped marketing department. Let’s chat and we can answer all your questions.

Contact

Use the form, call or email us. The phone link opens up the keypad on your mobile device.

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Harris CMO Partners
32306 N. Course VW
Franklin, TN 37607

(615) 200-6336

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