Metrics & Reporting

Learn how to create and use metrics

Setting goals and measuring progress will help you incrementally improve your marketing in several areas, leading to shorter sales cycles and happier CEOs.

“If you can’t measure it, you can’t improve it.”

Peter Drucker

Use our ROI calculator for B2B

You are welcome to use our marketing ROI calculator, customized especially for B2B marketers. 

We looked at a lot of ROI calculators available on the web and found them inadequate. So we developed our own.

Our calculator is built in Google Sheets. Anyone can access and use it. We recommend that you download the calendar, study it a bit, and customize for your business and circumstances.

Free, no email required.

View and/or download our Ultimate Guide to Marketing Automation Terminology.

Free, no email required.


Measuring ROI for B2B Digital Marketing

For business-to-business (B2B) digital marketing, measuring ROI is slightly more complicated. That’s because the B2B sales process has far more elements, such as sales reps, customized quotes, meetings, RFPs, long lead times, and other obstacles to overcome before completing the sale.

DBS Interactive

B2B Marketing ROI - Quality over Quantity

The efficacy of B2B marketing can be notoriously hard to measure. Due to long sales cycles and channel conflicts, most B2B marketers are underestimating the ROI of their campaigns.

Target Marketing

The B2B Marketer's Guide to ROI Benchmarks

A near infinite number of metrics are involved in calculating the effectiveness of marketing, but perhaps the most important metric of them all is the ROI. This guide will walk you through the ROI benchmarks in different areas of marketing.


What is a good marketing ROI?

Anyone responsible for spending money to generate revenue (e.g. marketers) should have a simple way to know if their activity is generating business. This is why return-on-investment (ROI) is such an important metric for any business activity.



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